10. Taking Your Brand Global - Samantha Ryder

Sammy is the creator and owner of Perky Pear, the ultimate lift & shape boob tape range. Starting in her mums living room in greater Manchester UK the brand was quickly made global with retail customers such as pretty little thing and the boohoo group. Now a US company also with goals to make the brand accessible world wide. What I love about Sammy's approach to business is that she keeps things super simple: If you have a product that solves a problem and you can demonstrate that to them on a regular basis and you don't get overwhelmed by the task at hand, you will be successful. In this episode we explore Sammy's journey, business model and tips and tricks in great detail so it's a meaty one!  To follow Perky Pear on Instagram @perkypearoffical, or visit their website. Or you can request to follow Sammy @samantharyderx. In this episode we talk about: Owning the routine that works for you rather than feeling bad you can't do things someone else's way. It’s always smart to put your eggs (revenue streams) in multiple baskets. The power of the pre-launch and building an audience ready to buy. The process of taking an invention to market is about being inquisitive, being persistent and building solid relationships. Sometimes the best strategy is to be first. The shift away from filters and perfection online.  How important it is for your customers to relate to your content. How the “job safety net” can be what will actually kill your business. And of course Sammy's millionaire secret... If you would like more from me, you can follow me on Instagram @bethanjepson or visit www.bethanjepson.com. If you would like to subscribe to the Millionaire Secret Podcast email list to receive the 'Millionaire Secrets Success Checklist - 12 easy to implement daily practices which guarantee success in business,' approved by millionaires for future millionaires, then visit www.millionairesecretspodcast.com.