#1916 KeVita Case Study: The kombucha beverage company launched in a recession (that PepsiCo bought for $230,000,000)

Joining me today is an entrepreneur who created a beverage company and sold it to PepsiCo. I want to find out how he sold his company but I also want to tear into this story, especially considering what’s going on in the world today. His name is Bill Moses. The company I’d like to spend a lot of time talking about is called KeVita. If you don’t recognize the name, you’d probably recognize the bottle. I want to find out how he launched it, how he grew it and why he’s coming back and doing an alcoholic beverage now.

Bill Moses is the co-founder of Flying Embers, Organic Hard Kombucha with live probiotics and botanical adaptogens.

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