#1985 How to evolve when competitors copy

Today’s guest feels that entrepreneurship is about giving yourself the freedom, the freedom to live the life that you want. I’m fascinated by him because Lee LeFever co-created Common Craft, a site that makes technology easy for people to understand. Here’s are some examples: Google hired him to create a video to explain Google drive. Dropbox famously featured his video to explain the new idea of Dropbox. I thought all these new video apps would have crushed his business. But they didn’t. He kept evolving. We’re going to find out how in this interview. Lee LeFever is the co-creator of Common Craft which produces ready-made videos and visuals that help educators explain complex ideas quickly. He’s also the author of Big Enough: Building a Business that Scales with Your Lifestyle. Lee LeFever is the co-creator of Common Craft which produces ready-made videos and visuals that help educators explain complex ideas quickly. He’s also the author of Big Enough: Building a Business that Scales with Your Lifestyle. Or you may purchase on his website. Sponsored byToptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today. Launchpeer – Do you have a tech idea but you need help to launch your the first version? Use Launchpeer to validate your idea, find a business model and ensure product market fit. Launchpeer is an equity-free, online incubation program for busy non-technical founders. Mixergy listeners can get access to a nine-part course to de-risk their startup by going to Launchpeer.com/mixergy More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint