Nicole Lashae Ben

Nicole is the CEO and Founder of Thrive In Design, a consultancy dedicated to helping interior designers and product manufacturers embrace human-centered design principles with the aim of helping design-driven brands stand out, sell effectively, and scale strategically. A graduate of Syracuse University and the Savannah College of Art and Design, she founded Thrive In Design to help interior product companies boost brand awareness and revenue. I spoke to Nicole via Zoom in June 2025. In this episode, we discover how a college research project prepared Nicole to help design companies deal with the challenges of the pandemic.  The importance of working your networks and making authentic connections.  How an entrepreneurial approach and a business mindset shifts can help develop your business. The role her podcast has as a platform for collaboration and thought leadership. And why, if you want to develop your business, you need to A.C.E. the journey. LinksNicole on LinkedIN https://www.linkedin.com/in/nicoleben/ Thrive in Design on LinkedIN https://www.linkedin.com/company/thriveindesign/posts/ Thrive in Design https://www.thriveindesign.co/ Sign up for Thrive in Design's next live training: https://training.thriveindesign.co Subscribe to Thrive in Design's email list: https://podcast.thriveindesign.co How to be a kick-ass Interior Designer. Come and join us on the Interior Design BA(Hons) course at the University of Plymouth.https://www.plymouth.ac.uk/courses/undergraduate/ba-interior-design Thanks to Dave Clarke from @iamthehow (http://www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast. Kay Hanson (https://www.instagram.com/kay_v_hanson/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth Mark Frith (https://www.markfrith.uk/) for composing the music and all your support and advice along the way. I’d love to hear feedback on the podcast.  Leave a comment or get in touch via the website or Instagram. Websitehttp://www.multistorythinking.com/contact Instagramhttps://www.instagram.com/forster_jonathan/ Thanks for listening.  Bye for now.