104: Empowering Women Entrepreneurs Through Intellectual Property and Trademarking with Neidy Hornsby

How much do you know about intellectual property and the trademarking process? It's a field not often explored but critical for women business owners today. Renowned intellectual property expert, Neidy Hornsby from Noir IP, joins me to discuss how she supports women in business, protecting their brands and transforming dreams into reality.In this episode of Mystical Sisterhood, we dive into the world of intellectual property. Neidy Hornsby is the founder of Noir IP, an intellectual property firm that provides affordable brand protection solutions specifically for female founders. I had the privilege of connecting with Neidy a few years ago when I embarked on the journey to trademark Mystical Sisterhood. This conversation sheds light on what intellectual property is, why trademarks are essential, and how women can uplift each other in this domain.Neidy emphasizes the importance of strategy over excitement when starting a business. While the thrill of new ideas is significant, building a brand on solid ground is crucial. This involves understanding the legalities of brand protection and ensuring a brand's longevity. Many female entrepreneurs are now recognizing the importance of establishing and protecting their brands to create legacies and provide security for their ventures.Today, more women are launching businesses than ever before, often thoughtfully and strategically. The supportive network and referrals within the female entrepreneurship community prove that women work incredibly well together, debunking antiquated myths about competition in the workspace.Embracing intellectual property is about more than legalities; it's about owning your vision, securing your assets, and empowering your journey as a businesswoman. Mystical Sisterhood and the collective wisdom of trailblazers like Neidy remind us of the importance of building together and supporting each other every step of the way.We talk about:00:00 Introduction to Intellectual Property01:21 Meet Neidy Hornsby: Founder of Noir IP02:32 The Importance of Brand Protection04:01 Neidy’'s Journey into Intellectual Property05:40 Challenges and Triumphs of Female Entrepreneurs13:15 The Trademarking Process Explained20:34 Empowerment Through Intellectual Property28:40 The Power of the Collective32:40 Closing Thoughts and GratitudeResources mentioned in this episode:The Mystical Sisterhood Community: https://www.facebook.com/groups/mysticalsisterhoodCreator Connections: https://www.maureenspielman.com/events About the Host: Maureen Spielman is the Founder of Mystical Sisterhood, a podcast dedicated to bringing more joy, healing and expansion to the world. She is a Soul Psychology coach who supports women through one-on-one coaching, groups and workshops. Connect with NeidyInstagram: https://www.instagram.com/guardyourgenius/LinkedIn: https://www.linkedin.com/in/neidy-e-hornsby-013889203/https://noirip.com/ Connect with Maureen Instagram: https://www.instagram.com/maureenspielman/Facebook: