#74 Fringe Sport CEO Peter Keller "Our business was built on content and copy"

Peter Keller is the founder and CEO of Fringe Sport, one of the largest retailers of home workout equipment. He is quoted as saying “Our business was built on content and copy” which is why I want to speak with him today. Fringe Sport specializes in selling equipment for home gyms. They were already a big company, but then in recent years Peter said he hasn’t seen demand for home workout equipment like this in all his 20 years in the industry.Make sure to subscribe for more videos like this:https://www.youtube.com/kopywriting?sub_confirmation=1▶️ Also join our new "Copywriting Course Clips" channel:https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A✉️ Signup to our email newsletter:• 85% of my writing goes out via email!• Get our full length interviews and clips sent directly to your inbox.• Get the Friday “S.T.U.P.I.D. Email” which is a Swipe, Thought, Uplifting, Picture, Interesting, Drawing.✉️ https://copywritingcourse.com/newsletter/Follow Peter Keller and Fringe Sport:🖥 Website: https://www.fringesport.com 🌄 Instagram: https://www.instagram.com/fringesport/ 🐦 Twitter: https://twitter.com/petekeller ▶️ YouTube: https://www.youtube.com/user/FringeSport 💈 Store: 3725 Drossett Drive, Austin, TX 78744Follow Copywriting Course:🖥 Website: https://copywritingcourse.com🐦 Twitter: https://twitter.com/nevmed👨🏼‍💼 Members Area: https://members.copywritingcourse.com📘Book: https://amzn.to/3xUlUJQ▶️ YouTube: https://www.youtube.com/kopywriting▶️ YouTube Short Clips: https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A/videos🎤 Podcast: https://podcasts.apple.com/us/podcast/neville-medhora-talks-copywriting/id1501246238