SWIPES Email: Consistency with Brand Boards, 1920s style guide, Conversion Rate Optimization.

How brand boards bring together colors, fonts, and images to create a strong brand look. We use examples from Copywriting Course and Swipe File to show how they work. We talk about getting professional help to make a brand board and even how to see styles in your web browser. We also look at simple ways to get more people to sign up for emails, and how images can help explain things easily. We discuss important words in the industry like "Conversion Rate Optimization," "Copywriting," and "Digital Marketing," and why they matter. We end by talking about how becoming really good at a few skills can be a great way to succeed in areas like digital marketing, and we offer a chance for people to get feedback on their work from experts and peers using a special form.