SWIPES Email: Clear Calls to Action, Simple Copy, and Timely Offers.
Neville Medhora Talks Copywriting - Un pódcast de Neville Medhora
A single clear CTA works better than multiple, which can confuse visitors. The right visuals boost responses. In most marriages, one partner is an older sibling, per "The Birth Order Book." Use simple language and avoid buzzwords.
