Nimeesha Odedra on juggling a start-up and a phD
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Aotearoa New Zealand's first pandemic lockdown was a catalyst for change for many. It certainly was for PhD student Nimeesha Odedra - whose family recipes became an internet sensation. She and her mother's 'how to' videos for their authentic Indian curries jumped from 70 followers to almost 10,000 by the time lockdown lifted. A business was born - Sobhna's, which left Nimeesha juggling a start-up while also researching an issue close to home.
