105 - TOP PICK! How to Build a 50k Local Newsletter in 6 Months Using AI with Jas Singh
Nikonomics - The Economics of Small Business - Un p贸dcast de Nikolas Hulewsky

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馃毃MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 馃毃Join me Nik (https://x.com/CoFoundersNik) as I sit down with Jas Singh (https://x.com/CreatingJas), to discuss his journey into local newsletters and how he grew his to 50,000 subscribers in just six months. Jas shares how he transitioned from an AI newsletter to a local newsletter focused on the city of Winnipeg, and how he leveraged his past experience in building a following of 35,000 followers to create a thriving community-based platform. He also explains why he chose to focus on local news, events and community initiatives instead of crime and politics.In this episode, we explore the reasons why newsletters are becoming increasingly popular, focusing on how they allow creators to own the relationship with their audience, bypassing the limitations of social media algorithms. Jas also shares his strategies for content curation, using AI tools like ChatGPT to tailor his writing style, and his approach to ad sales, including how he prices ads for local businesses, and how he has scaled his business to 50,000 subscribers in 6 months.Questions this Episode Answers:Why did Jas decide to switch from an AI-focused newsletter to a local newsletter?How did Jas grow his local newsletter audience to 50,000 subscribers in just 6 months?How does Jas use AI in his newsletter creation process, and what aspects of the newsletter are curated manually?What are the most effective strategies for acquiring subscribers, and how does Jas approach paid advertising on Facebook?How does Jas monetize his newsletter, and what are some of the key selling points for advertisers?What are the key elements of a local newsletter that make it a viable side hustle?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT___________________________This week we covered:00:00 Introduction00:45 Newsletter Journey and Growth02:53 Understanding the Value of Newsletters03:40 Local vs. Traditional Newsletters04:40 Content and Structure of the Newsletter06:14 Choosing the Right Newsletter Focus10:03 Frequency and Content Management14:55 Using AI and Manual Processes20:01 Growing the Subscriber Base22:52 Subscriber Acquisition Costs23:56 Effective Ad Strategies24:58 Subscriber Retention Insights25:34 Exploring Acquisition Channels30:23 Monetization Strategies39:35 Revenue and Costs Breakdown41:17 The Side Hustle Potential42:54 Final Thoughts and Contact Info