Derek Scott -- Creating Direct Mail Campaigns That Get Results

Send us a text How do Plato's models of persuasion hold up with respect to direct email marketing over 2,400 years later? According to our guest Derek Scott, pretty reliably! People who see poor results with their direct email marketing campaigns usually make at least one of the following mistakes. 1) They fail to segment their donors when they should be rewarding the most consistent ones and recalibrating for the MIA ones. 2) They excessively manufacture a sense of urgency to the...