What Boy Band Sensation BTS Can Teach Us About Economics
Odd Lots - Un pódcast de Bloomberg
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South Korean boy band BTS is rarely connected to economics, but as the biggest success to come out of K-Pop, it arguably should be. On this week's episode of Odd Lots, we speak to Euny Hong, the author of 'The Birth of Korean Cool,' about how South Korea made cultural exports a key plank in its economic development strategy.
