Unapologetic Authenticity with Global Head of Media and Social at Uber, Travis Freeman

In This Episode… Obele and Guest Co-Host Dalton Dorné sit down with Global head of Media for Uber, Travis Freeman for a discussion surrounding purpose driven marketing, pushing the envelope and the importance of not sacrificing personal values for a paycheck. [05:05] During our word association game Travis touches on the idea that innovation is overplayed and that marketers should look to simplify and identify what really want people want rather than to constantly seek innovation for the sake of innovation. [08:16] Next, Travis shares his bold prediction that the future of brands is through purpose driven marketing and that it's essential that brands be unapologetic and take a stand for what’s right. [13:41] Travis continues looking forward, anticipating that in 2024 he’ll be working closer towards his passion for animal rights. [17:22] Travis tells the story of a bad experience that became a good learning experience on the importance of  working for a company that aligns with your personal values. [23:43] In an Off Mute first, Travis forgoes the traditional tech choices and builds his dream company with paper, Dolly Parton and a podcast partner. People and Companies We Mentioned in the Show Travis Freeman was our guest today. Explore the Uber platform Hear more of Obele and Dalton’s Off Mute musings on twitter at @FreshyOB and @daltondorne