How We Chose Not to Scale: A Deep Dive into Our Business Growth Strategy

In this episode, we open up about our deliberate decision to limit the growth of our business, focusing on the impact this choice has had on our operations, creativity, and overall satisfaction. Starting with a broad discussion on the various dimensions of growth, from revenue to team size, we delve into the reasons behind our strategic choice to keep our team small and maintain control over our content creation process. We share our journey, starting from the initial stages of our business in 2018, and how we've navigated the pressures to expand rapidly in favor of prioritizing quality, personal satisfaction, and the maintenance of our creative vision. Through our narrative, we challenge the conventional wisdom that equates success with scaling up and hiring more employees, offering a fresh perspective on achieving business success and personal fulfillment. Our conversation also covers the pitfalls of losing focus on what motivated us to start our business and the risks associated with pursuing growth at the expense of our core values. We highlight the importance of remaining true to oneself, making deliberate choices about the type of company one wants to build, and the long-term benefits of such an approach. By sharing our experiences and reflections, we aim to inspire other entrepreneurs and content creators to critically assess their growth strategies and consider the value of smaller, more focused operations that align closely with their passions and goals.