Insights on Food Entrepreneurship and Evolving with Jason Gibb

Oh For Food's Sake - Un pódcast de Amy Wilkinson, Lucy Wager - Jueves

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In this insightful episode, we are joined by Jason Gibb as we delve into the complexities of rebranding and repositioning a food product that initially struggled to connect with its target audience. Discover the nuanced balance between consumer insights and entrepreneur resilience that is key to a successful brand makeover. Jason also shares his journey from olive oil to being a community pioneer with Bread and Jam and how he is now navigating the plant-based sector.

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