Natasha Jen: People vs. Design – how to ensure great brands survive handover

In our 50th episode, Ross is joined by Natasha Jen – award-winning designer, educator, and partner at Pentagram. A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print, and architecture. Ross and Natasha discuss how designers and clients can better understand each other’s worlds to increase their chances of success, how her childhood in Taipei has influenced her work, and how the fast-paced and data-driven world is affecting design.