#440: White Knuckling, Letting Go, & Trusting The Process

When you attract instead of chase, the Universe won’t disappoint When I think of white-knuckling, I imagine myself driving through snow-covered switchbacks of a steep mountainside, someplace like Colorado.  My hands are gripping the steering wheel so tight that my knuckles turn white -- because if I take my eyes off the road for a split second, or hit one little patch of black ice, it could be an absolute disaster. If you’ve ever driven through the mountains you probably know what I’m talking about, and it can be terrifying.  But white-knuckling doesn’t just happen when driving through precarious terrain. It also happens in business, and entrepreneurs -- including yours truly -- are guilty of it all the time.  Instead of gripping the steering wheel for dear life, you’re holding on to some piece of your business that you are desperately trying to control -- maybe it’s your social media, your quarterly revenue goals, or the new lead magnet you created that just isn’t hitting the mark. You zero in on the details so closely that you start to obsess over them, and sooner or later, they start to consume every ounce of you. You feel like you’re constantly chasing something that you just can’t seem to reach.  Does any of this sound familiar?  I white-knuckled everything about this podcast for a long time, and it took a toll on both me and my team. But in learning to let it go and trusting more in the universe, I found that the podcast became more successful than ever.  And that’s why I recorded this little shorty episode for you -- because I wanted to share a bit more about how loosening the reins on something you care deeply about can bring you so much more than you ever imagined, and do it a whole lot faster.  Enjoy, my friend! Here’s a glance at this episode... [03:43] White knuckling is holding on to something really tight and trying to control every aspect of it. One thing that I've white-knuckled for a long time is this podcast. [07:38] I realized my podcast wasn't fun anymore, and I was obsessing about the metrics. I lost the joy I used to have in creating it, and it was difficult to be creative. I decided to let go of the expectations I had about my podcast. [08:49] The following two weeks after I let go, we saw a rise in the number of downloads and more opportunities became available.  [09:28] There has to be something in your business that you are white-knuckling. With so much control, the creativity doesn't flow anymore. [10:21] My new motto is “I don't chase, I attract.” I’ve decided just to let it be.  [12:12] Let go of expectations, and attraction will organically happen.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."