#13 - What are the 4 main Customer Experience focuses in B2B? - Interview of Aaron Pollet, CX Expert.

You can have a positive impact and start to boost your digital journey right now.It’s always a good moment to start.This week I have the chance to discuss with a CX Expert, Aaron Pollet.We focus on retention in B2B, starting with tackling the myths, seeing why retention is crucial, and Aaron lists the four main CX practices you should focus on.Useful links:How to create a Customer Journey MapThe full article with references & recapSign up for the Digital LettersEvery week,  you’ll find a new episode in your favorite podcast player to feed your thoughts.In the meantime, if you want to discuss, ask me a question or react to a topic, I’m easy to find on ... Linkedin , Instagram, Facebook , Twitter Don't hesitate to reach out!Talk to you soon!