#16 - What is good content and why is it so important today? Interview with Content Guru, Frederic Wauters.

This week I have the chance to discuss with Frédéric Wauters, Copywriter, Storyteller & Content GuruHe shared his answers to some of the questions that preoccupy companies lately:- What is good content and why is it so important today?- Are storytelling skills the new competitive advantage in business? - Where should managers start with content in their projects? and of course... he told me some interesting stories and practical cases.Useful links:The full article with references & recapSign up for the Digital LettersEvery week,  you’ll find a new episode in your favorite podcast player to feed your thoughts.In the meantime, if you want to discuss, ask me a question or react to a topic, I’m easy to find on ... Linkedin , Instagram, Facebook , Twitter Don't hesitate to reach out!Talk to you soon!