#21 - Setting up for CX success: Mike Wittenstein’s 7 core tips for nailing your customer experience design

This week I would like to introduce Mike Wittenstein.CEO Storyminers. They help leaders win adoption for their boldest ideas and strategies 🔸 They know why people fight change, and how to engage and inspire them.He’s got great experience in Customer Experience Design and it has been a real pleasure to discuss as he’s a real storyteller. In this podcast we cover the next topic:Why CX design shouldn’t be about ROI Find out why Mike believes companies should prioritise customer experience design before return on investment.How to Think from the outside in Good customer service all starts from inside the company, Mike explains.How to Be a catalyst for changeGet people on board through always talking about customer service. Don’t be afraid to tell stories to really pique their interest!How to Push for a design approach Before you start a project, convince your boss to look at it from a whole CX design business strategy. The fact this will cost less, get you to market faster and is more inclusive should sway them.How to Practise for perfectionStart small. You can use a practise project to introduce your team to CX design before tackling the real thing. I let you now listen to our discussionUseful links:Take the quiz! Which book do you need to boost your digital transformation in times of crisis?a summarized, quick-read version right hereSign up for the Digital LettersEvery week,  you’ll find a new episode in your favorite podcast player to feed your thoughts.In the meantime, if you want to discuss, ask me a question or react to a topic, I’m easy to find on ... Linkedin , Instagram, Facebook , TwitterDon't hesitate to reach out!Talk to you soon!