008: Naresh Vissa | Fifty Shades Of Marketing

Naresh Vissa is Founder and CEO of Krish Media & Marketing - a full service online and digital media and marketing consultancy and agency. He has worked with leading publishers, media firms and institutions such as CNN Radio, JP Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Publishing, and Stansberry Research. Vissa graduated Magna Cum Laude from Syracuse University's Honors Program with degrees in broadcast journalism, finance and accounting. He earned a Master's Degree from Duke University's Fuqua School of Business. Vissa has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Business Week, MSN Money, Business Insider, India Today, Hindustan Times and other domestic and international media outlets. The Book: Fifty Shades of Marketing It's not just about the digital marketplace It's meant for anyone with an entrepreneurial spirit and mind It references the book "Fifty Shades of Grey" Marketing is an important part of every single business undertaking People need to know about you, what you offer, how you can help, and why you're awesome The Author: Grew up in Houston, Texas Didn't like to read or write in elementary school Spent some time in Media industry Can play the song "Cups" using actual cups from the movie "Pitch Perfect" Books he admires: Seven Habits of Highly Effective People and The Bhagavad Gita The Mindset Book was inspired by clients who were resistant to online and digital marketing Gave up many nights and weekends to research book Wrote alot of the book using the phone Set hard deadlines Choose self-publishing to have more control over the message Thank You for finishing your book Naresh and for sharing your message with the world! Listen to the episode to hear the Tip he provides for the soon-to-be published authors. Learn alot more about Naresh Vissa at www.nareshvissa.com