153: Who Pays for Podcasts?

Does moving podcasts behind a paywall work? Will Apple be testing the waters? Join Ray Ortega, Dave Jackson, York Campbell, and John Lund to discuss subscription models for podcasts. Stories discussed on this Round Title: Apple Spotlight Main Takeaway: This sounds promising for the independent Podcaster, but will it work? url: https://podnews.net/update/apple-podcasts-spotlight Title: Apple Podcast Subscriptions Main Takeaway: Would this be a blessing or a curse for the Independent Podcaster? URL: https://www.hollywoodreporter.com/news/apple-mulls-podcast-subscription-push-amid-spotifys-land-grab Title: Is Spotify’s big bet on podcasts failing? Main Takeaway: The battle of converting music listeners to podcast listeners continues. Will it be worth playing the long game to find success? And is the podcast audience big enough to warrant platforms branching out to have exclusive shows and content? URL: https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html Title:  Media targets podcasts for takedown Main Takeaway: How far should podcast platforms go in censoring or taking down the spread of misinformation, and can it actually be done? URL: https://apnews.com/article/donald-trump-conspiracy-theories-media-misinformation-social-media-b7bb0ace8a617af733357f6ee15aca03 Title:  The Story of the First Podcast Feed Main Takeaway: The long debated...first ever podcast. URL: https://podnews.net/article/first-podcast-feed-history Twitter dust up: "Mom and Dad are fighting…" https://twitter.com/davewiner/status/1352269149247066113 Title:  Public media owners agree to sell Pocket Casts podcast platform Main Takeaway: significant given it’s share of the market in comparison to other podcast apps URL: https://current.org/2021/01/public-media-owners-agree-to-sell-pocket-casts-podcast-platform/?utm_source=podnews.net&wallit_nosession=1 Title:  What is the Value of Platforms Anyway?...Or...The False Choice Between Reach and Revenue Main Takeaway: What Platforms Should do is boost your reach. Johnny Carson used to make careers overnight because everyone was watching. Being in Amazon makes it easier to be found, but may not boost your reach. A podcaster will either get a bigger audience, or get paid to join a platform. URL: https://audioinsurgent.substack.com/p/what-is-the-value-of-platforms-anywayorthe You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!