047 - Ben & Sally Haythornthwaite Why Podiatry Is Exciting

Ben and Sally Haythornthwaite are a husband and wife team running a UK based podiatry business called The Foot and Ankle Clinic.  Ben is the podiatrist, with a previous employment history of engineering and architecture, and Sally has a background in marketing, brand psychology and management. They have put these previous skills and life experiences together and are becoming a formidable team.  On this episode we discuss: How Bens past work experience has shaped his career Why they changed their business name Why all foot issues relate to underlying biomechanical issues There's a wealth of knowledge in the profession, and we should be tapping into it All marketing is interconnected Branding is more than just a logo Being an architect has taught Ben to push boundaries, and boundaries need challenging because they are man-made limitations Why you should attend events Why podiatry is so much more exciting than other professions Final Tip Sally - Find a niche in podiatry you enjoy and go with it.  Ben - Get motivated and don't be afraid to fail.  If you have any questions about this podcast, please email me at [email protected], or you can connect with Ben 7 Sally at The Foot & Ankle Clinic.   One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at [email protected] and let's see where I can you.   Newsletter & Events  If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am. Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page.  My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository. Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.  If you enjoyed this episode you might also enjoy: Episode 038 - Dr Tea Nguyen Life Changes & Practice Ownership It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees