063 - Dr Peter Wishnie The Podiatry Business Solution

If you want a successful podiatry business, you need to look after your team, WOW your patients and have well thought out systems and processes that work flawlessly in the background making sure everything comes together as it should. Few do this better than Dr Peter Wishnie from New Jersey, USA. Peter is the owner of Family Foot & Ankle Specialists, and is the author of The Podiatry Business Solution - Everything You Need To Know To Flourish In Your Podiatry Business. He was also my guest on the Podiatry Legends Podcast, Ep 003 - Goals & Practice Management.  On this episode we also discuss: The recipe for success The importance of a vision and mission statement "Give your patient a better quality of life; your team will buy into this. Don’t talk about the millions you want to make, that's not motivating".  Organisational needs Speed of delivery Customer service and how to WOW your patients The importance of hiring upbeat, positive people, and avoiding being understaffed. You cannot function efficiently without adequate staff "Your business growth is limited by what you have. The number of staff and number of rooms. You can't expand beyond your resources".  Patients will not come back if they have a terrible experience.  Paying attention to the small details and getting the basics right. Every major problem began with smaller parts. "Yes, your business needs marketing, but if you can’t WOW your patients you’re wasting your money".  Creating systems and processes The most crucial business system to work on first Why you need a GREAt website Final Tip The biggest mistake you can make is when your business is doing exceptionally well, and you take our eyes off the prize. You take your foot off the pedal and think you can coast. Instead, figure out what gave you the successes this month, this year and don’t take your foot off the gas. Leaders never take their foot off the pedal.  If you have any questions about this episode, please email me at [email protected] Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/ Newsletter & Events  If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.  Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at [email protected] and let's see where I can help or visit the coaching and mentoring section of my website.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.  My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository. Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.  If you enjoyed this episode you might also enjoy: Ep 044 - Your Mindest Will Affect Your Podiatry Success with Jonathan Small  It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.