186 - Ciaran Canney the Foot Medic Group

Ciaran Canney is the director of the MSK podiatry clinic, Foot Medic, based in Glasgow, UK. He is the Co-Founder of the Foot Medic Group, a network of podiatry clinics across the UK and Ireland.  His business partner is Damian Murray, who was on this podcast on Episode 85: The Podiatrist in the Pinstriped Scrubs. Today we discuss:  Building a brand in healthcare and the team to help you do it. Growing your clinic through systems.  Why it takes time to create the right team. Why you shouldn't copy what other podiatrists are doing because you could also be copying their mistakes.  Firing someone never gets easier; you just get used to having to do it.  Why you should always be one pound more than your competitors, not one pound less. The three parts to the Foot Medic Group Partnership Program Mergers Acquisitions Avoiding negativity on social media.  Having a positive support network. Final Tip Don't compete with the practice down the road; instead, compete with yourself, and then you've got to commit and show up every day to make it a reality. You can connect with Ciaran at https://footmedicgroup.co.uk If you have any questions or want to learn more about how I can help grow your business, please call me on 0408 671 966, send me an email at [email protected]; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.  ONLINE CALENDAR  Youtube I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.  Competitive Advantage If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.