Priscilla Insists that Content is Still King
Ponderings from the Perch - Un pódcast de Little Bird Marketing & C-Suite Radio
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Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her newest acquisition - HER VERY OWN AUTOHARP. Once they stop talking about it, they get back to marketing issues specifically, dealing with content and content marketing. It is no small subject matter, but with 4 Content Marketing Specialists on her award-winning team they get down to demystifying INBOUND MARKETING, DIGITAL MARKETING and CONTENT MARKETING. No matter what you call it, it is the basics of a digital platform every company needs to put into place. As a certified partner with HubSpot, she knows her stuff and loves bringing clarity to sales strategy by creating working systems that deliver sales automation and effective lead generation. Mostly, she feels content marketing involves a culture shift and should be seen as a long-term commitment to your company and goals. Want to know more? Check out www.littlebirdmarketing.com/inbound-marketing/. Original theme music by Chris Stewart. Learn more about your ad choices. Visit megaphone.fm/adchoices
