Priscilla Talks Market Research with Tony Cheevers
Ponderings from the Perch - Un pódcast de Little Bird Marketing & C-Suite Radio
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Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Tony Cheevers. With 20 plus years experience working in sales and marketing leadership roles with global brands like Virgin, KLM, Schlumberger and the U.S. Postal Service. They talk about the reality that with social media and more sophisticated marketing dashboards, companies are getting "insights" and data about their clients. But even with this access to what only large companies could see before many companies still don't know what to DO with this information. They discuss the real difference that can be made when companies, even small companies let a professional handle their business challenges like properly formatting a customer survey, finding the right people for a focus group and so much more. At Researchscape International, he collaborates with brands and their agencies, providing "Do It For You" survey research at DIY prices. Check out their amazing menu of services at http://www.researchscape.com/shop/. Original theme music by the illustrious Leighton Cordell. Learn more about your ad choices. Visit megaphone.fm/adchoices
