022 How to Make a Good Lead Magnet

A lead magnet, or opt-in, is something that you provide for free in exchange for an email address. This is how you build your list, which is crucial for your sales process. So what makes a good lead magnet? What You Will Learn In This Episode: Why you want to drive your clients away from social media and onto your mailing list Different forms of lead magnets: PDFs, e-books, videos etc. How to research what your lead magnet can offer as a value to your potential clients How to connect your lead magnet to the product or service you want to sell The importance of design and the first impression on your cold leads I hope these tips will help you create a lead magnet that stands out from the crowd and positions you as an authority.