08 How to Use Facebook Effectively For Business

Facebook can be a fantastic business tool, particularly for anyone building a personal brand who wants to establish themselves as an expert, a go-to person and create a tribe of loyal followers. In this episode, we’re talking about the do's, the don'ts, and the things you need to be aware of when it comes to using Facebook for building your business. What You Will Learn In This Episode:   Using your personal Facebook profile to build know, like and trust factor Using a Facebook page to build your personal brand and benefit from page related opportunities   Key role of Facebook groups in establishing connections and yourself as a leader The strategic use of visual elements on Facebook like banners, profile photos and videos What kind of content you should post, frequency of posting and formatting tricks Why you need to get your followers eventually off social media and onto your mailing list Overcoming your fear of over-posting and the resistance towards using Facebook for your business   So if you're not using Facebook, make sure you get on there, create your personal profile or update it if you haven’t touched it for years. And start using it with a business mind. Use it to tell people exactly why your business rocks, why you rock, and use groups to make business connections that you couldn't make elsewhere.