Aligning With Product Marketing For Better Product Launches with Susan Stavitzski - Director of Product at Hatch

On this episode of Prodcast, I sat down with Susan Stavitzski, Director of Product @ Hatch! 

Susan shared how and why she made the transition from Product Marketing to Product Management and how her background as a product marketer has not only helped in her roles in product, but it's also given her a unique perspective on the relationship between the two roles. 

She also explained the three different types of product managers:

- Technical PM

- User-Focused PM

- Business-Minded PM

Susan believes that regardless of what your background is, being a product manager is ultimately about having vision and the ability

to execute on that vision. 

She shares the differences between product marketing and product management and what the 

ideal working relationship looks like between the two roles

And if you're not sure where to start in bridging the gap between your team and product marketing, invite your product 

marketer to be part of your processes early on. It actually makes their job easier, not harder. 

Lastly, we talked about how user-experience is everyone's job, and tighter cross-functional collaboration helps to 

improve the overall user experience. 

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You can connect with Susan at: https://www.linkedin.com/in/susan-stavitzski/

If you have feedback about the podcast, send me a note at [email protected]