How PMs Can Be Effective Working With Executives w/George Dita - CEO of WiseUp

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On today's episode, I sat down with George Dita, CEO of WiseUp, a product innovation company focused on helping established companies build and launch cutting edge products

Here's what we discussed:

• George's background and what his company, WiseUp is all about
• His experience in working with a broad and diverse set of executives from numerous companies
• What you need to remember about executives when communicating with them
• What executives value most and how to speak that language
• How to increase your odds of getting executive sponsorship on your product initiatives
• Why executives care more about quantitative data than qualitative
• How executives vet projects and how to set yourself apart from your peers
• How to leverage small requests to executives to lead to buyoff on larger projects
• The biggest mistake you can make with executives
• Why you should push information to executives versus waiting for them to ask for it and what information they want to know from you
• The sure sign that your project went well in the eyes of executives

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