Madelynn Elyse: Organic Fan Growth, TikTok for Artists, and How to Use the Spotify Algorithm

Today’s guest is Madelynn Eylse, an LA-based musician and the founder of the boutique label services company Shark Attack. Madelynn founded Shark Attack to empower indie artists and to help them navigate the landscape of today’s new and ever changing music industry. Since 2016, Madelynn has coached over 100 artists along their path to being truly independent as well as worked with the major labels. We cover topics like activating the Spotify algorithm, how to grow using TikTok, what a successful ad campaign looks like, and release strategies for new music in 2022.In this episode we'll dig in on...The do's and don'ts of playlistingRelease strategies for new music in 2022Getting a record deal offer and turning it downSync licensing as a source of incomePassive streams vs gaining fansWhat a good Call to Action looks likeWhat to spend music marketing dollars on and howOrganic growth metrics to look out for in 2022Pre-Save vs Pre-OrderBuilding fans through Tik TokUnderstanding Spotify for ArtistsPlaylist bottingSocial media engagement targetsDisco: Music Management and Sharing Platform (https://disco.ac/)Learn More About ...Website: https://www.thisissharkattack.com/Instagram: https://www.instagram.com/ThisIsSharkAttack/Twitter: https://twitter.com/thisissharkattkMedium: https://madelynnelyse.medium.com/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Madelynn ElyseHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference