TikTok, Narrative, and Creator Economy 101 for Musicians | with Sam Saideman
Progressions: Success in the Music Industry - Un p贸dcast de Travis Ference
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Today鈥檚 guest is music entrepreneur and manager Sam Saideman. Sam is co-founder and CEO of Innovo Management where he and his team specialize and work across, artist management, project management, influencer management, and brand marketing. Currently Innovo manages a roster of creators who have a reach of over 43 million followers on TikTok alone. His forward thinking approach and innovative spirit has helped him carve out a space as one of the most influential thought leaders in today鈥檚 creator economy. We have a great chat about staying authentic in your content, the dangers of hustle, culture, how to utilize social media to promote your music, and how TikTok levels the playing field between independent artists and major labels.馃棐 In this episode we'll dig in on... 馃棐Staying authentic with your short-form contentThe importance of a narrativeBuilding a creator management firmBrand deal rates and terms for creatorsWorking at Sony/ATVThe power of collaboration on social mediaHow TikTok levels the playing fieldRunning US Artist strategy for OneRPMPromoting your music with social mediaKeeping leverageUnderstanding a social platform before postingThe dangers of hustle culture馃帣 Travis' Intro 馃帣Start a Daily Review Habit! 馃幎 ... Listening Recommendation 馃幎Sammy Adams - Listen馃憠 Learn More About Sam Saideman... 馃憟Website: https://www.innovomanagement.com/Instagram: https://www.instagram.com/samthemanager_/LinkedIn: https://www.linkedin.com/in/sam-saideman-b389a480/馃摙 Our Sponsors 馃摙Listen to Secret Sonics!Sign Up for Complete Producer Network!猬囷笍 FREE 2025 PLANNING WORKSHOP 猬囷笍https://www.travisference.com/2025plan馃摵 WATCH THE SHOW ON YOUTUBE 馃摵 https://www.youtube.com/@progressionspodConnect with Me:馃摤 Newsletter: https://www.travisference.com/subscribe馃摳 Instagram: https://www.instagram.com/progressionspod馃幍TikTok: https://tiktok.com/@progressionspod馃惁 Twitter: https://twitter.com/progressionspod馃寪 Website:聽https://www.travisference.com/馃檹 Leave a Review or Rating 馃檹Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Sam SaidemanHost: Travis FerenceEditor:
