Episode 008 - The KNOW, LIKE, TRUST, Factor leaders use to grow online communities
Projects for Wildlife Podcast - Un pódcast de Alicia Amerson
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www.ProjectsForWildlife.com The Know, Like, Trust factor in online communities is really important. You adore your research and create amazing content for your community. You know the material and how to create messages that people want to read. But perhaps all this work really isn’t gaining the traction your desire in growing your online communities or your newsletter list. Why not? To gain traction in your online communities you need engagement from followers that know, like, and trust you. Once you’ve established this they will follow you and support you and your mission. No matter what platform you decide to use and grow your community there are a few steps to gaining momentum. In person salespeople do this daily, but online it’s hard to get it right. And you’re not the only one struggling with getting readers to respond, comment, share, and follow you. You may be sending out the right information and invitations, but let’s dig into some ideas on how to transform your community. I am going to share a few ideas. Here are the three concepts upfront. Get Known online. Build Likeablity online. Build Trust online.