214: Is Your Lead Magnet Too 'Coachey'? - Listener's Choice

On too many new coach's websites, I’m seeing either:1. No lead magnet but instead an offer for a free call high up on the website. Truly, offering a free call as a first offer is like asking a first date to meet your parents. It’s too much too soon. There’s a better way.2. Or a lead magnet that with a Google search for the topic would turn up hundreds of thousands of articles on the same concept. So not unique enough.And that’s what this episode is about ...