EP09: Storytelling Masterclass
Psych Insights for Modern Marketers - The 3G Edition - Un pódcast de Kevin Rogers

Categorías:
You know what separates professional storytellers from the wannabe’s who always lose their audience by the second breath? It’s all about knowing how stories work inside a human’s brain... from being drawn into the tale and becoming hyper alert to details as the stakes are raised... to ending up exhausted and happily digging for a credit card to ensure you are never without this kind of outrageously-thrilling experience again. There are natural storytellers who kick ass, and god bless ‘em. More common, however, are folks with tales to tell... who can’t coherently cobble the facts and plot points together to save their life. And if you’re a writer seeking fame and fortune... and you weren’t lucky enough to be a born storyteller... then your primary task is to get your chops honed quickly, and start using them to power up your copy to worldclass levels. And guess what? Yup. You’re gonna get a masterclass here from 3 of the best in the biz. Including how they perfected their skills (all 3 are stone-cold introverts who had to force themselves into the big bad world out there, where using humor and wild tellings of adventures was their ticket to wowing an audience)... ... and why those skills changed everything for them. For example: You’ll discover the truth behind the rumors of when John met Gary Halbert (and finally wrote an ad Gary agreed to run, which nearly killed John to write). Now sit back, relax, and let these whacko’s take you away to a land of wealth and happiness...