DIGITAL MARKETING TACTICS THAT ATTRACT MORE CUSTOMERS

Digital marketing tactics that attract more customers with Adam Lundquist

When it comes to digital marketing tactics clarity will beat cleverness every time.
I like to start with something like an Ebook. Or lately, I've been seeing interactive content perform a lot better. We do a lot of quizzes to start off.
What the principle of influence is saying is if your potential customer takes a small step, they are much more likely to then take the next bigger step.

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DIGITAL MARKETING TACTICS THAT ATTRACT MORE CUSTOMERS

When it comes to digital marketing tactics clarity will beat cleverness every time.

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Doug Morneau: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about all things lead and sales generation. So, our conversation is heavily focused on leads and conversions, and you're going to hear our guest talk about how clarity beats being clever, and we're going to talk about that in the realm of pay-per-click advertising on Google and Facebook and on LinkedIn. Our guest today in studio is Adam Lundquist. He is a Harvard-educated agency owner. He's also a former radio jock from Santa Barbara Radio. 

When Adam published one of his interviews on a then newly formed called YouTube, it became one of the first viral videos sparking his interest in the power of the internet as well as internet marketing. Adam has been featured on traditional media like MTV, VH1, and The Best Damn Sports Show. He's taken his knowledge of traditional media and translated it into a successful new media as a featured author in Search Engine Journal, PPC Hero and Wordstream, amongst others. 

His company, Nerds Do It Better, consistently delivers paid search campaigns, utilizing advanced statistical analysis, developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a constant basis in a cost-effective way. Now, I don't want this description to scare you off. The conversation was very easy to understand. I think you're going to enjoy this conversation, so join me in welcoming Adam Lundquist to the Real Marketing Real Fast podcast today. 

Hey, Adam. I'm super excited to have you in the Real Marketing Real Fast podcast today, so welcome to the show.

Adam Lundquist: Thanks for having me.

Doug Morneau: At the beginning, before we started recording, we had a brief discussion, and I like your attitude in terms of digital media. So, do you just want to share with our audience what you do?

Adam Lundquist: Sure. So, what we do is we try and get people real-world business results from the internet, and this might seem obvious, right? But a lot of times, I'll have sales calls, and people will be like, "Can you beat a thousand clicks last month?" I'm like, "Yeah, with one sale." It's like rock, paper, scissors.

Doug Morneau: It's sales trump clicks.

Adam Lundquist: Yeah, like a lot of the times, people come and say, "Oh, look at how many likes this person has or how many retweets," and those are all things that... Yeah, they make you feel good, but this is salesy, but I always say, it's like, "You can't pay the rent in likes. You can't pay your staff in likes. There has to be some sort of business to it, or it doesn't even make sense to do."

Doug Morneau: Yeah, absolutely. So, what are the big challenges that you see with people that come to you with that attitude? I mean, everybody's got this microwave mentality, so, "Hey, I'm going to set up a Facebook ad campaign,