HOW TO GET YOUR ARTICLES PUBLISHED
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Tips on how to get your articles published with Michelle Garrett
If you want to get your articles published, it's always good to take a look at your social media presence and website before you put the pitch out there.
To pitch publishers start with verticals because I think that is such an opportunity because there are a lot of them. They need to fill those pages.
I think PR is more important than ever, because in this day and age of scandals and missteps that can go viral in a matter of minutes.
Do you have a crisis communications plan in place?
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HOW TO GET YOUR ARTICLES PUBLISHED
If you want to get your articles published, it's always good to take a look at your social media presence and website before you put the pitch out there.
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Doug: Well welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about all things PR. Public relations, getting earned media, crisis management, what to do when something goes wrong, how to get out and get ahead of that. And to help us understand that today I have my guest in studio is Michelle Garrett of Garrett Public Relations. She is a PR consultant and writer. You'll find that Michelle works at the intersection of PR content marketing and social media. As a public relations consultant, content creator, blogger, speaker and freelance writer Michelle's articles and advice have appeared in a wide variety of publications including entrepreneur Forbes, Muck Rack, Ragan's PR Daily, Meltwater, CIO, Freelancers Union, ThomasNet and Fairygodboss among others.
Doug: Michelle was named one of the top 13 content marketers influencers to follow and the top 50 content marketer world influence. Her blog was named one of the top 25 must-read public relations blogs by Muck Rack. I connected with Michelle on social media. I've been following her for quite a while. Been very impressed with the content and reached out to invite her to the show. So I'd like you to join me in welcoming Michelle Garrett to the Real Marketing Real Fast podcast today. Well, Hey, welcome to the Real Marketing Real Fast podcast today Michelle. Super excited to have you on the show.
Michelle G: Thank you so much for having me, Doug. I'm excited to be here.
Doug: This is just another example. If you read my email that I sent out to you on Tuesday, I talked about being social in social media and the importance of being on a platform and actually talking to people opposed to this blasting your message. I connected with Michelle. I started following her on Twitter. And from there, I went to her website, and I just really loved the content she was sharing. So I sent her a note on Twitter, a DM saying, "Hey, would you be interested in be being on the Real Marketing podcast?" And she said, "Yep." Here we are. It just proves that social media is not dead. The social media still works if you work it.
Doug: I'm happy to have this conversation. But today we're going to talk about you and your superpower and helping your clients. Do you want to give us a bit of background Michelle, and kind of what you do and how you help people?
Michelle G: Sure. Well, I have been at this a while. I believe strongly in the power of public relations. I guess more recently, I think, social media and content marketing, and all of that has come into the picture. And really, a lot of those things are what PR pros have been doing for years now. So I really work with clients on various projects, but they always involve a component of getting the word out there, increasing visibility. Then we talk about what are the best ways to do that because there...