Sridhar Ramaswamy: Your search history is "incredibly personal"

Former Google executive Sridhar Ramaswamy talks with Recode's Kara Swisher about his new startup, Neeva, which promises to offer paying subscribers a search engine with no ads and without selling its users' data. Ramaswamy, who worked at Google from 2003 to 2018, talks about how it evolved into an advertising powerhouse, why people should care about the "incredibly personal" details revealed by their search history, and why he believes Neeva can reach a larger-audience than just wealthy privacy-conscious consumers. He also explains how Neeva limits the data it collects, the "big problem" with antitrust dogma in the US, and whether Silicon Valley is changing for the better. Featuring: Sridhar Ramaswamy (@RamaswmySridhar), co-founder, Neeva Host: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: On Reset, Arielle Duhaime-Ross explores why — and how — tech is changing everything. On Recode Media, Peter Kafka interviews business titans, journalists, comedians and podcasters about the collision of tech and media. On Pivot, Kara Swisher and Scott Galloway talk about the big tech news stories of the week, who's winning, who's failing, and what comes next. And on Season 1 of Land of the Giants, Jason Del Rey chronicled the rise of Amazon — and now, on Season 2, Peter Kafka and Rani Molla are examining "the Netflix effect." About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit megaphone.fm/adchoices