The ABCDs of Marketing

#101 - The ABCDs of Marketing This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market.  A is for AUDIENCE B is for BRANDING C is for Competition D is for DIFFERENTIATION I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward.   THREE SMALL REQUESTS:  1. Leave a review and rating on Apple Podcasts 2. Follus us on FB and IG: @restaurantstrategy 3. Support our Sponsor: www.getbento.com/restaurantstrategy   ***** Happy listening,Chip Klose