The Pitfalls of Pricing with Author, William Poundstone

275 - The Pitfalls of Pricing with Author, William Poundstone *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** William Poundstone is a prolific writer and journalist who wrote a book called Priceless over a decade ago... and it still still impacting the business world to this day. While others discovered the book many moons ago, I only just read it this past summer. And the first thing I did when I closed the book for the last time? I reached out to William to see if he would come onto the podcast to chat about his work.  This week's interview is absolutely invaluable to anyone who sells things to people... meaning, all of us!  IMPORTANT LINKS: William's Website - http://william-poundstone.com/ Priceless on Amazon - https://amzn.to/3EOUZnV   ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.  Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** And don't forget to pre-order your copy of my new book, The Restaurant Marketing Mindset.  BUY NOW: https://amzn.to/3LYfgeP