Conversation with AJ Lacouette, Creative Strategist

AJ Lacouette discusses major fashion retail trends and the overall effect of the Covid-19 pandemic on retailing. She shares insights on the importance of customer focused strategies, moving away from a brand centric model. AJ is a creative strategist and trend forecaster specializing in the fashion and lifestyle sectors. Her 13+ year career — spanning editorial, strategy, and creative development — has been spent at some of the world's most notable companies including LVMH and Condé Nast, and WGSN.  AJ is focused on connecting the dots between culture, brands, products, and consumers in dynamic ways by producing innovative solutions mapping the cultural landscape, forecasting consumer behaviors, and identifying emerging trends. Learn more: LinkedIn | AJ Lacouette | Trend Report Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design Produced by: Joshua Williams, Assistant Professor, Parsons School of Design Executive Producer:Fashion Consort Follow the podcast on Instagram: @RetailRevolutionPodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices