Stop Chasing Virality: How to Create Content That Actually Converts

Welcome back to the Women That Sell podcast! In this episode, we dive deep into a crucial topic for coaches and service providers: the difference between going viral and creating content that converts.Are you focusing too much on engagement metrics like likes and shares, while neglecting the ultimate goal of generating sales? Join us as we explore why educational content may not be the answer to your conversion woes and how to shift your strategy towards gap diagnosis content that speaks directly to your ideal client's symptoms and desired outcomes.Key takeaways from this episode include:Understanding the importance of conversion over vanity metricsThe difference between educational content and gap diagnosis contentHow to create content that resonates with your audience and leads to inquiriesThe significance of clarity in identifying your ideal clientIf you're ready to refine your content strategy and attract qualified leads, this episode is for you!Don't forget to DM us the word "framework" on Instagram for access to our messaging framework that ensures your content is designed to convert.Connect with us:Instagram: @therileymay | @womenthatsellThank you for tuning in. If you enjoyed this episode, please like, share, and subscribe for more insights on building a successful business. Let's move forward together.