BRINGING A ROSE TO MARKET

Join us as we sit down with Heidi Mortensen, the Rose Portfolio Manager at Star Roses and Plants, on this episode of the Rose Chat Podcast. Heidi takes listeners behind the scenes, revealing her pivotal role in bringing roses from global breeders to the markets of the US and Canada. From collaborating with growers to liaising with sales representatives and retail leaders, Heidi’s passion for roses fuels her comprehensive approach to the industry. Tune in for an engaging discussion that’s perfect for anyone who loves roses or wants to learn more about them!