#196 S2 Episode 65 - From Falling into Sales to Helping Teams Recruit Top Sales Talent with Bryan Whittington

This episode of the Sales Transformation Podcast with Collin Mitchell features Bryan Whittington, Founder at ebs/growth. Bryan starts the show by sharing his previous life as a pilot, stumbling upon sales, and falling in love with it. He shares some of his top strategies, including questioning strategies, and the importance of asking challenging questions to uncover the root cause of the issue you're trying to solve. Core requirements here for sellers include acting assertively and confidently while navigating these questions and deploying active listening. Another very important piece is to not dismiss prospects who can't afford you. Some of the best referrals come from prospects who believe in your product or service. Another reason to leave conversations like this on a positive note is that these non-paying clients may very well become paying customers in the future if you provide them with a memorable sales process.