066: B2C Solution Architects with Abraham David Lloyd

Abraham David Lloyd is a director at Salesforce. He is also the lead evangelist for the B2C Solution Architect program. Abraham encourages everyone to become an architect to expand their sphere of influence, practice their skills, and support the creation of new customer experiences.   Today, Abraham and I are talking about the B2C Solution Architect program. We also discuss solution architecture in general. Abraham shares about his earliest experiences with computers and programming in which he realized his skill for listening to and practicing empathy with people. Tune in to learn how empathy applies to his work at Salesforce and more.   Show Highlights:   Abraham’s time in the business of getting night clubs up and running. His current role at Salesforce. The 3 kinds of leadership Solution Architects practice. The overlap between business and technology in solution architecture. What the B2C Solution Architect certification covers and why it’s so essential. How to create a seamless customer experience. Why we should data model profiles as humans instead of modeling them as system-specific profiles.  How to leverage solution architecture to augment your transactional experiences. The importance of calculating your customers’ total lifetime values. What Customer 360 Data Manager and Audience Manager do for both developers and architects.   Links: Abraham on Twitter: https://twitter.com/djb2c?lang=en Abraham on LinkedIn: https://www.linkedin.com/in/abrahamlloyd/ Credentials on Trailhead: https://trailhead.salesforce.com/credentials/ Abraham on Github: https://www.github.com/b2csolutionarchitect B2C Solution Architect Certification LinksBlogs and News   B2C Solution Architect Certification: Guiding Companies Through Digital Transformation New Ways to Skill Up for Digital Transformation Driving Customer and Partner Success with the New Salesforce B2C Solution Architect Certification   Trailhead Resources   B2C Solution Architect Credential B2C Solution Architect Exam Guide B2C Solution Architect: Preparation Trailmix B2C Solution Architect: Study for Trailmix B2C Solution Architect Certification Curriculum (26 courses on B2C use-cases)   Video Resources   Salesforce Architect Success: Program Overview Grow Your Career: Become a Solution Architect The Partner Journey to B2C Solution Architect B2B and B2C Architect Careers and Scenarios   ***   EPISODE CREDITS:   If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com