069: B2C Commerce Development with Andrew Lawrence

Andrew Lawrence is a Director of Product Management for Salesforce Commerce Cloud. Today I am sitting down with him to talk about a wide range of topics related to B2C Commerce. We discuss how Salesforce has adopted a headless commerce approach, the new developer portal, and experience for commerce developers and some of the new tools coming out.   Andrew also explains how the pandemic has impacted commerce in general for developers. It brought a variety of challenges for retailers and changed the way they navigated commerce. Tune in to learn more.   Show Highlights: His early experience with technology and how that brought him to Salesforce. The challenges and shifts the pandemic brought to B2C commerce. How curbside pickup affected retailers. How headless commerce wove many different systems together to make contactless commerce easier. How developers can navigate all the different APIs and options being introduced. What the new Commerce Developer Portal does for developers. The community features of Commerce Cloud. How the upcoming Omni Channel Inventory Microservice will help retailers manage inventory at a massive scale. What Mobify is and what it will bring to Commerce Cloud.   Links: Andrew on LinkedIn: https://www.linkedin.com/in/andrew9990/ Commerce Developer Portal: Home | Commerce Cloud Developer Center Trailhead Module on Commerce Web Apps: Discover the Commerce PWA Kit & Commerce Managed Runtime Unit | (salesforce.com) Spring '21 Developer Release Readiness Live: Developer Preview Live – Release Readiness LIVE, Spring '21 - YouTube     *** EPISODE CREDITS:   If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.   Find out more at https://emeraldcitypro.com