A Copywriter’s Perspective on the Future of AI in Marketing with Sarah Jane Burt

Ever wonder if AI is going to take over the creative side of your business?  Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting.  We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages.  Whether you're a solo entrepreneur, a small business owner, or just plain curious about how AI and human creativity can coexist in the content world, this episode is packed with insights, laughter, and a few ah-ha moments about navigating the AI landscape.  Come join us for a conversation that's all about finding harmony between the efficiency of technology and the warmth of human connection. In this episode of the podcast, we talk about:  The shift from classic copywriting to AI tools ChatGPT's game-changing role in content creation Making AI content feel more "you" and less robotic The unbeatable edge of the human touch in writing Balancing AI tech with genuine human connection AI for inspiration and leaving thought leadership to humans …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training   About the Guest: Sarah Jane Burt is the Bad Boy of Copywriting. (It’s true. She bought the domain.) She’s spent the past 12 years leading content teams, creating strategies, and writing copy for brands big and small—from multi-billion-dollar tech giants like IBM and Intuit to executive leadership coaches and even an international churro franchise. Today, she focuses on using ethical marketing and copywriting strategies to help creative entrepreneurs and small businesses build fan clubs and fuel empires. Website: http://www.sarahjaneburt.com/   Instagram: www.instagram.com/sarah.jane.burt LinkedIn: www.linkedin.com/in/sarahjaneburt YouTube: www.youtube.com/@sarahjaneburt  X: www.twitter.com/sarahjaneburt    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/296