Building Community & Trust Online with Jessica Kupferman & Elsie Escobar

Daunted by starting your first podcast? Trust me, it’s much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called “gurus” made you feel like you had to build an entire studio in your basement and buy special mixers just to get your message out.  All of that changed with She Podcasts, the now 21,000-member strong online community and live event supporting podcasters from all walks of life on their journey.  Meet my dear friends and the founders — Jessica Kupferman & Elsie Escobar — in this week’s episode. In this episode of the podcast, we talk about:  Elsie and Jessica's entrepreneurial journey from Facebook group to 21,000-member community and live event One of the biggest factors behind their Facebook group's 60% leap in growth since 2018 Jessica and Elsie's secret to building iron-clad trust with their Facebook group and fans The magnetic power of "doing the right thing" Factors to consider before monetizing your thriving online community What you can learn from them about maintaining a healthy business partnership Making people feel seen and heard vs taking your podcast to the "next level" Finding connection with fellow podcasters with completely different lifestyles, interests, and areas of expertise Where the women behind She Podcasts see social media going in the next couple years The pressure to constantly "be on" with social media and how Elsie protects her peace …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guests Jessica Kupferman started her podcast to see if she could grow her online business. Someone invited her on a podcast and instantly she was hooked. She wanted to be a guest on more, but when she took a look at business shows, she found that they were a lot of “young, white dudes interviewing other young, white dudes.” Exasperated, she started her first podcast and instantly gravitated to other women who were also podcasting then.  After attending a conference, she started a Facebook group called “Women Who Podcast” and added the other amazing women podcasters she spent time with, including Elsie Escobar. Little did she know that Elsie was a podcasting veteran who knew TONS of women who wanted to join the group, and she had been thinking about starting a women's podcasting group.  To make a long story short, Elsie had some amazing ideas, Jess was great at helping them come to life. Together they are dedicated to helping women overcome whatever obstacles stand in their way in order to be able to express themselves, specifically through the medium of podcasting.  Website: https://www.shepodcasts.com/ Instagram: https://www.instagram.com/shepodcasts/ Facebook: https://www.facebook.com/shepodcasts   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/194