Conversation-Focused Marketing with Erika Tebbens

Catch-all social media marketing tactics, tips, and tricks aren’t your cup of tea? Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision. My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it’s time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them.  Listen in as she delivers the goods on what happens when marketers are able to tap into their own uniqueness, have authentic conversations, and not feel so sleazy when making the hard sell. In this episode of the podcast, we talk about:  Erika’s “AHA” moment that helped shape her business The Mindset Shift helping introverts boldly sell their services The Spray & Pray Marketing Method (and why it doesn’t work) What you should do every 6 months to realign with your target audience Why Erika calls Instagram a Backyard Summer Barbecue What it means to show up like a human being on Social Media How a move from New York to Michigan changed her posting strategy Developing Social Media boundaries Erika’s No Sleaze Sales Method …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guest Erika Tebbens is a Sales Strategist for rebels who reject the status quo and desire success, but aren't willing to compromise who they are to get there.  She works with service-providers, consultants, and coaches to create custom growth plans that avoid complex systems, sleazy sales tactics, or battling burnout.  With nearly 20 years of experience running successful businesses, from solo operations to multimillion dollar retail teams, she knows there's no one "perfect" way to operate –– only one that’s perfectly aligned with your strengths, values, and vision.  She also hosts the weekly Sell it, Sister! Podcast where she dishes out b.s.-free business advice. Website: https://erikatebbens.com/ Instagram: https://www.instagram.com/erikatebbensconsulting/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/211